TERMS OF SERVICE

Effective Date: July 6, 2026

Welcome to LUNAelo.

These Terms of Service ("Terms") govern your access to and use of the LUNAelo website, products, and services. By accessing our website or purchasing from LUNAelo, you agree to be bound by these Terms.

If you do not agree with these Terms, please do not use our website or purchase our products.

1. About LUNAelo

LUNAelo is a luxury jewelry brand offering thoughtfully curated jewelry, original jewelry designs, and meaningful collections inspired by life's most important moments.

Our offerings may include:

  • LUNAelo Curated™ — Carefully selected jewelry from independent designers and artisan brands.
  • LUNAelo Originals™ — Jewelry designed exclusively by LUNAelo.
  • LUNAelo Charms™ — Meaningful charm collections designed for personal storytelling.

Where applicable, curated products identify the original designer or brand.

2. Eligibility

By using this website, you confirm that:

  • You are at least 18 years of age or have the permission of a parent or legal guardian.
  • The information you provide is accurate and complete.
  • You will use this website only for lawful purposes.

3. Orders & Availability

All orders are subject to acceptance and product availability. LUNAelo reserves the right to:

  • refuse or cancel any order;
  • limit purchase quantities;
  • discontinue products at any time;
  • correct pricing or typographical errors.

If an order is cancelled after payment has been received, a full refund will be issued.

4. Pricing

All prices are listed in U.S. Dollars unless otherwise indicated. Prices may change without notice. Applicable taxes and shipping charges are calculated during checkout.

5. Product Descriptions

We strive to accurately represent every product. Because many products include handcrafted elements or natural materials:

  • colors may vary,
  • gemstones and pearls may differ naturally,
  • dimensions may vary slightly,
  • monitor settings may affect appearance.

These variations are not considered defects.

6. LUNAelo Curated™

LUNAelo Curated™ features jewelry selected from independent designers and artisan brands. Curated products remain the intellectual property of their respective designers unless otherwise stated. LUNAelo's role is to thoughtfully select and present these pieces as part of our philosophy of meaningful jewelry. Where applicable, the original designer or manufacturer will be identified on the product page.

7. LUNAelo Originals™

Products identified as LUNAelo Originals™ have been designed exclusively by LUNAelo. Unless otherwise noted, these designs may not be copied, reproduced, manufactured, or commercially distributed without prior written permission.

8. Intellectual Property

All content appearing on this website, including but not limited to:

  • LUNAelo®
  • Collect What Matters™
  • logos
  • graphics
  • product photography
  • original artwork
  • written content
  • website design
  • collection names
  • product names
  • marketing materials

is the intellectual property of LUNAelo or is used with permission. No content may be copied, reproduced, distributed, modified, or used commercially without prior written consent.

9. Symbolism & Inspirational Content

The symbolism, meanings, interpretations, affirmations, and inspirational content presented throughout the LUNAelo website are intended for personal inspiration and reflection only. They do not constitute medical, psychological, legal, financial, or religious advice. Individual interpretations and experiences may vary.

10. Jewelry Care

Customers are responsible for properly caring for their jewelry. Improper care, including exposure to water, chemicals, perfumes, lotions, swimming pools, excessive force, or improper storage, may affect the appearance and longevity of jewelry.

Please refer to our Jewelry Care page for detailed recommendations.

11. Warranty

Normal wear, accidental damage, misuse, and improper care are not considered manufacturing defects.

12. Limitation of Liability

To the fullest extent permitted by law, LUNAelo shall not be liable for any indirect, incidental, consequential, punitive, or special damages arising from:

  • use of this website;
  • inability to use this website;
  • purchase or use of our products;
  • shipping delays;
  • carrier errors;
  • product misuse;
  • third-party services.

Our maximum liability shall never exceed the amount paid for the specific product giving rise to the claim.

13. Third-Party Products

Certain products sold through LUNAelo may originate from independent designers or artisan brands. While LUNAelo carefully selects these products, we do not manufacture every curated item. Questions regarding the design or intellectual property of curated products remain the responsibility of their respective creators.

14. Website Use

You agree not to:

  • copy or reproduce website content;
  • scrape or harvest website data;
  • use automated systems without permission;
  • interfere with website security;
  • impersonate another individual;
  • submit fraudulent orders.

Violation of these Terms may result in termination of website access.

15. Privacy

Your use of this website is also governed by our Privacy Policy.

16. Governing Law

These Terms shall be governed by the laws of the State of Illinois, without regard to conflict of law principles. Any disputes arising from these Terms shall be resolved in the state or federal courts located within Illinois.

17. Changes to These Terms

LUNAelo reserves the right to modify these Terms at any time. Updated Terms become effective immediately upon publication on this website. Continued use of the website constitutes acceptance of the revised Terms.

18. Contact Information

Questions regarding these Terms may be directed to:

LUNAelo

Email: hello@lunaelo.com

Website: www.lunaelo.com


19. Brand Philosophy & Interpretive Content

LUNAelo is founded on the belief that jewelry can serve as a meaningful reminder of life's memories, milestones, relationships, and aspirations. The stories, symbolism, and emotional meanings presented throughout our website reflect the LUNAelo philosophy and are offered as original editorial and creative content. While curated jewelry may be crafted by independent designers; the accompanying narratives, interpretations, collection organization, and emotional framework are created by LUNAelo unless otherwise stated.